The art I carried in my portfolios was unframed and many of the professionals I sold to custom framed the images for their clients. Many had established relationships with favorite framers, but some did not and others were looking for reasonably priced poster images for specific jobs. I established a trade relationship with a large volume, wholesale framing company in my area and carried several poster catalogs from major publishers. The framer provided a case with frame and mat samples, which I carried with me, and an excellent discount on any framing orders I brought to him. If one of my clients needed framing for a piece of art I sold or wanted to order framed posters, I was ready to provide that service. I was able to add a comfortable mark-up to what I paid for framing and still offer a competitive price for my customers. I was, essentially, an unpaid, traveling rep for his company and he gave me great service and in-house pricing. I bought as much as $50,000 worth of framing from him in some good years and added real income to my bottom line. Of course, I was responsible for collecting for the framing and usually had to deliver the framed art, but it was well worth the effort.
If you visit potential art buyers in person as part of your sales effort, I’ll bet you can find a framer in your area who will offer the same sort of arrangement, or at the very least, a discount you can pass on to your customers. Even if you do not take orders as I did, ask if he would provide a discount coupon you can give to the buyer of your art if he or she chooses to bring the art to your framer. That thoughtfulness can bring future purchases of your art.